Yes, I said thirty magazines! Every day or so, a new issue lands in my mail box and is immediately opened and read. I also use the digital versions that come with my Texture subscription (check Texture out. It's like Netflix for magazines) bookmarking advertising that interests me, or that I think a client might learn from. After working with Edible Nashville magazine, I've learned how much value this style of reading brings to my professional life.
My love of publications started when I was in middle school. My (very glamorous) Italian teacher used to have her class create collages from Italian fashion magazines to help us learn colors and nouns. I got the bug right then, and have spent the better part of my life buying, reading, and collecting magazines from around the world.
Why magazines? Well, here are a few great reasons to enjoy them guilt free:
- You're a busy professional/parent/person. Magazines offer bite sized, relevant editorials about any topic you're interested in. A magazine doesn't require the commitment of a book, but may suggest the best books for you to be reading.
- You can filter by industry. So for example, if you have a client in the home design business, you can stay on top of trends in that field by reading a few home, architecture or decorating magazines per quarter or month.
- Magazines are inspiring. New ideas, thought leaders, design trends, and cultural shifts are documented in a stylish package that can be recycled when you're finished with it.
- Print advertising isn't dead. Not by a long shot. Magazines keep me informed about what major agencies and brands are creating, adding another dimension of value for me.
So, there it is. Feel free to subscribe, read and enjoy as many magazines as you have time for. They add value, style and information for you, as well as insight into your clients' industries and fields.